Whether we like it or not, 6ix9ine’s comeback era has been breaking records left and right. The troublemaking rapper made his return to the music scene last Friday (May 8th) by releasing his first post-prison single, “GOOBA,” with some colourful accompanying visuals.
The music video already beat Eminem’s previously set record for the hip hop video with the most views in 24 hours in Youtube history, and now, 6ix9ine has accomplished a similar view-related feat, beating out pop princesses Taylor Swift and Ariana Grande on the way.
On Wednesday (May 13th), it was announced that “GOOBA” had officially become the fastest video by an American artist to garner 100 million views on Youtube. “GOOBA” racked up the impressive amount of views in a mere 71 hours, destroying Ariana Grande’s “thank u next” and Taylor Swift’s “ME!” featuring Brendon Urie. Ari and Taylor’s videos were in a tight match having both obtained 100 million views by the middle of their fourth days, but neither hold the top spot any longer.
The only artists who have ever managed to reach this milestone faster than 6ix9ine are all international acts from Korea. K-pop boyband BTS had the quickest video to hit this marker—taking less than two days—with their Halsey-featured “Boys With Luv” visuals. Fellow K-pop group BLACKPINK and solo K-Pop artist, Psy, hit 100 million early on in their third days, with their “KILL THIS LOVE” and “Gentleman” videos, respectively.