Kim Kardashian sold out of her SKIMS face masks in minutes.
In just under 30 minutes, fans got their hands on the new range of fashionable face masks to wear amid the ongoing pandemic.
The businesswoman, 39, designed the face masks to match her SKIMS Solutionwear range to ensure her fans were keeping up their stylish looks amid the COVID-19 outbreak.
Kardashian’s customers had a choice of five shades made out of the make-up mogul’s shapewear’s seamless material.
Her decision to launch face masks comes as the state of California has made it compulsory to wear face masks in public.
The masks – which were available in five nude colours – retailed at $8 each.
A set of four would set customers back for $24. Kim named her mask collection Seamless Face Masks.
She promised the buyers the masks were “breathable, soft, and comfortable” as well as being “designed for all-day wear”.
Kim’s company SKIMS has cemented its status in the fashionable spheres for its shapewear and undergarments to enhance the customer’s figure.
SKIMS has announced they’ll be donating 10,000 Seamless Face Masks to local organisations amid the pandemic.
An additional $1 million will also be split up between charities. Kim teased the potential release of SKIMS face masks back in March when she appeared on The View via video call.
In discussion with Whoopi Goldberg, Kim divulged her fragrance line had plans to make hand sanitiser amid the outbreak.
“We have been exploring that, of how to make like medical-grade masks, how to make things that would be helpful in the hospitals,” she explained.
he added: “I’ve been working with our partners in other companies that have donated masks and we’re working with our fragrance company to get sanitizer made.”
Kim coronavirus relief efforts saw her donate £1million to mothers and children in need of support during the pandemic in March.
However, her efforts were slammed by critics as they put her on blast for encouraging sales before actually donating any money.