Sat. Feb 23rd, 2019
©Musical Website Spotify Illustration In Paris, PARIS, FRANCE - JANUARY 06: In this photo illustration, the logo of the Swedish music streaming service Spotify is displayed on the screen of an iPhone on January 06, 2017 in Paris, France. Spotify announced, via a tweet published Thursday, that it now has 70 million paid subscribers. As a comparison, in September, Apple Music claimed 30 million subscribers and Deezer had fewer than 10 million subscribers. Spotify, the world's largest streaming music company, is expected to be listed on the Wall Street stock market in the first quarter of 2018. (Photo by Chesnot/Getty Images)

PARIS, FRANCE - JANUARY 06: In this photo illustration, the logo of the Swedish music streaming service Spotify is displayed on the screen of an iPhone on January 06, 2017 in Paris, France. Spotify announced, via a tweet published Thursday, that it now has 70 million paid subscribers. As a comparison, in September, Apple Music claimed 30 million subscribers and Deezer had fewer than 10 million subscribers. Spotify, the world's largest streaming music company, is expected to be listed on the Wall Street stock market in the first quarter of 2018. (Photo by Chesnot/Getty Images)

Spotify Celebrates Mint Dance Playlist’s 5 Million Followers

The streaming service is teaming with nonprofit To Write Love On Her Arms (TWLOHA) to benefit people struggling with depression.

In honor of Spotify’s flagship dance playlist, mint, surpassing 5 million followers, the streaming service is giving back to the dance music community by partnering with non-profit organization To Write Love On Her Arms (TWLOHA) on an exclusive line of merchandise that will promote mental health. 

“All the proceeds from the merch will go toward TWLOHA,” says Austin Kramer, Spotify’s global head of dance & electronic music. “With so much renewed attention about mental health in the music community, we wanted to collaborate with a non-profit that is dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery. They’ve been fighting stigma and bringing resources to creators since 2006.”

Kramer adds, “One of Spotify’s missions — and specifically Spotify Fans First’s missions — is to connect artists to their fans. That connection is powerful and impacts the community immediately by allowing fans to support their favorite artists and empowering artists to share gratitude directly to their fans. We chose to run this offer through Fans First as a way of thanking the fans who make this playlist a community.”

Fans can learn more about the TWLOHA and purchase Spotify’s exclusive mint merchandise here.

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